It’s all about creative thinking. We harbour a wealth of talents in our businesses and by spotting the opportunity and matching it with your skills you can reach new markets and nurture your brand.
Kirsten Lord believes that opportunities to diversify your brand are everywhere, it’s all about listening to your customers to find out what they want.
“They’re full of business ideas,” says Kirsten of Physio Medics, “If you get the same request a few times it’s worth exploring.
“Test the waters with new ideas, but always keep your primary business secure.”
Coach Debi Beattie was at the diversification Supper Club to hear Kirsten speak because she wants to diversify into the domestic self-help market across the UK and USA. She is teaming up with author Andrea Gardner to deliver her workshops abroad – their first event is in Tenessee in February 2013.
“I am not published yet,” says Debi, “And this is another area I want to diversify into. Andrea has asked me to co-author a book with her.”
Andrea has already diversified into video and Debi believes that the duo can use video content to help people change their realities through changing their words. “This is now my route to diversifying,” Debi explains.
Debi’s main takeaway from the event was about knowing exactly what you want, what help you need, and being open to opportunity.
“I must set the intention, trust and work with the universe and it will happen – a reminder for me, as at a very high level this was what Kirsten Lord was saying – she knew what she wanted clearly, whose help she needed and by chance then the people started to appear and helped her get where she needs to be.”
Kirsten’s final message of the evening was about passion and commitment; “Be passionate and committed about your goals, it draws the right people to you to help you realise your dream.”
But there were other takeaways from the event too, key tips from attendees were:
• When considering online marketing, try and develop a brand that does what it says, so that you can optimize search engine results without sponsoring.
• Review opportunities regularly, but make sure you are not side-tracked.
• Try to find out about companies that have gone bust, in order to try and purchase some details.
You can watch Andrea Gardner’s “diversification” video, which has had almost 15million views, here
And this is Debi’s video for the Power of Words