Effective Leadership

Effective leadership is about sharing the passion, belief, positivity, honest intentions and inspirational aspirations with not only your high performers but everyone in your workforce.

It’s not surprising that this event prompted the most feedback comments of any recent event. With Bob Keiller and Keith Wight speaking, the attendees were overwhelmed with advice, tips, takeaways and immediate implementations at the office.

For Richard Dixon of Vets Now, it was one of the best he has ever attended. Richard says he never leaves a focus dinner without feeling invigorated and having picked up a few nuggets. This occasion was no different. Both speakers were open, honest, frank and told it “warts and all”.

Says Richard: “This isn’t ‘management book’ stuff, it was real life experiences from people who have done it and are still doing it.

“For me, one of the main takeaways was the importance of dealing with the difficult stuff face to face. In short, ‘man up’ and just be honest, open and fair. It gives the best chance of turning even difficult scenarios into positive experiences.”

He added:”I’ve already managed to put some of this into practice back at Vets Now and it worked an absolute treat. It’s not possible to put a value on that kind of advice and support.

David Frame, MD Barum and Dewar Ltd, agreed. David took copious notes, on communications, leadership and change.

Communications must be open and honest, it’s the only way to gain respect. They should be ace to face when dealing with difficult issues and should be regular and consistent.

Leadership is not a democracy, so to lead you must be prepared to make decisions that the business needs not just because they are universally popular. The real world can be very different from that portrayed in management books so don’t ignore common sense, things that have worked in the past or gut instinct. It’s important to have a few trusted mentors around you and use them as sounding boards

To manage change it’s key to break it down to baby steps to keep everyone onside and avoid adverse reactions as a result of fear of change. You should ask “why?” again and again when new proposals are presented – if there’s no clear reason, then don’t do it. And make sure you understand the real issue, not just the one initially presented.

David said:”Like a lot of those who attended I felt that I already did much of that, and both speakers indicated that that would be the case, so the first thing I took away was that a good part of my leadership style was in the right place. But I want to implement several new things.

“I’m going to seek a mentor/coach, start asking “why?” to every new decision (this will be interesting!) and try to listen more to pick up on some of the good feedback I may be missing.

“I’m also going to make diarised time for face to face communication, to meet with colleagues and listen. And I’m doing it this week. No agenda, but spending time at our offices just being around to see what is going on and how people feel.

“I want to improve my effectiveness as the leader of our businesses, because ultimately that should impact upon our growth and success.”

For Alastair Balfour of Company Creators the message was that the lessons for leadership were the same, whether in a company of 20 or 40,000. With people, it’s essential to keep it simple and always sit down with them to understand their feelings and issues. You need to show them respect, and help them to feel good about themselves.

Different people need different styles of management, so while it’s fine to have sceptics in the team, it is not fine to have cynics. You need to get rid of them, as they will drag everyone else down.

Alastair also focused on the measurement of activity; new business win rate, the loss rate of pitches, this month’s revenue v last year’s month.

“What gets measured, gets done,” he said. “And while you should have a plan, be prepared to change it on a regular basis. Shake things about, people need to know the leader is serious and is prepared to take action if things are not working.”

Feedback from other attendees was equally positive;

• 2 pages of top tips which, judging by the experience of both the speakers and the group, are well tested in market! I will be distilling these to top 10 tips and seeding these back to my team – looking forward to a positive response!
• Test the message delivered to ensure it’s the one that you intended. Do face to face communication with the work force not memos.
• My most important tip was to lead & instil change in baby steps.
• Key tips – Communication – face to face – cannot be beaten. Make sure your strategy is clear and the business as a whole knows about it. Take time to know what to spend your time on. Too easy to fritter away time on things that may be interesting to you personally but are not necessarily the best thing for the business
• Key leadership points & “must haves”: Get the right people, personal touch and face to face much more effective, respect your workforce at every level, give credit openly, honesty, forward looking, competence, inspire, business is not a democracy!
• Key tips for me – basically, Bob Keiller’s management principles, of which I listed 10. Probably too many to set down here….
• My key tips – communicate honestly, more often and face to face – messages get lost when written – provide clarity of goals – be prepared to change the plan – get the right people involved in the right projects, not the popular ones – make your office open plan – don’t waste a good crisis, use the opportunity for change.

You can read the rest of the feedback from this event here.

Diversifying into New Markets

It’s all about creative thinking. We harbour a wealth of talents in our businesses and by spotting the opportunity and matching it with your skills you can reach new markets and nurture your brand.

Kirsten Lord believes that opportunities to diversify your brand are everywhere, it’s all about listening to your customers to find out what they want.

“They’re full of business ideas,” says Kirsten of Physio Medics, “If you get the same request a few times it’s worth exploring.

“Test the waters with new ideas, but always keep your primary business secure.”

Coach Debi Beattie was at the diversification Supper Club to hear Kirsten speak because she wants to diversify into the domestic self-help market across the UK and USA. She is teaming up with author Andrea Gardner to deliver her workshops abroad – their first event is in Tenessee in February 2013.

“I am not published yet,” says Debi, “And this is another area I want to diversify into. Andrea has asked me to co-author a book with her.”

Andrea has already diversified into video and Debi believes that the duo can use video content to help people change their realities through changing their words. “This is now my route to diversifying,” Debi explains.

Debi’s main takeaway from the event was about knowing exactly what you want, what help you need, and being open to opportunity.

“I must set the intention, trust and work with the universe and it will happen – a reminder for me, as at a very high level this was what Kirsten Lord was saying – she knew what she wanted clearly, whose help she needed and by chance then the people started to appear and helped her get where she needs to be.”

Kirsten’s final message of the evening was about passion and commitment; “Be passionate and committed about your goals, it draws the right people to you to help you realise your dream.”

But there were other takeaways from the event too, key tips from attendees were:

• When considering online marketing, try and develop a brand that does what it says, so that you can optimize search engine results without sponsoring.

• Review opportunities regularly, but make sure you are not side-tracked.

• Try to find out about companies that have gone bust, in order to try and purchase some details.

You can watch Andrea Gardner’s “diversification” video, which has had almost 15million views, here

And this is Debi’s video for the Power of Words

Give Something Back

Exchange member Eddie Lynas is practising what is preached at the Exchange – work hard, play hard and give something back.

Eddie and his team at Lynas Landscaping installed a purpose built garden for charity Spinal Injuries Scotland (SIS) at their newest site, Clober Farm in Milngavie, and the company’s generous efforts will feature on this week’s Beechgrove Garden.

SIS converted a 300 year old farmhouse to provide accommodation for those with spinal injuries and their families. It has been adapted with all mod cons to make life easier for those restricted by any level of spinal injury. For example the house is fitted with height adjustable cooking hobs and sin, an automatic door and other technology perfectly suited to the residents needs.

Of course no house is complete without a garden, and that’s where Eddie and his team stepped up.

The garden was designed by the Beechgrove Garden, with wheelchair users and spinal injury sufferers in mind, and Lynas Landscaping installed it.

There are patio and pathway areas, raised beds for herbs, fruits and vegetables, and an ingeniously designed lawn, built at a level that would enable wheelchair users to transfer onto the grass far more easily than normally would be the case.

Many people contributed to the project including Glasgow Warriors Rugby Club who donated £20,000 to the construction of the garden. Main sponsors were Digby Brown solictors.

If you want to see how Eddie, his team and the Beechgrove gardners brought the garden to life, you can see it on Beechgrove Garden’s BBC2 programme this Thursday 20th September at 7:30pm.


Spinal Injuries Scotland http://www.sisonline.org